Open Everyday!

Store hours

Monday-Friday: 10am to 8pm

Saturday & Sunday: 10am to 6pm

Phone Numbers

Local: +1 (408)984-5819

Toll Free: +1-800-24-SCUBA



Diver Dan’s Mission Statement

“To be the leader in the Northern California Diving Community. To provide the best customer service, best selection of products and services, and offer it at the best price possible. We will also maintain and promote the highest standards in our diver education and diver safety. Diver Dan’s is more than a company, it’s a philosophy of excellence”

History Of The Business

Diver Dan’s is the largest volume retail Scuba store in Northern California. On July 17, 1995, Dan King purchased “Wet Pleasure” and changed its name to “Diver Dan’s Wet Pleasure”. Prior to the store being called “Wet Pleasure”, it was called “Steele’s Scuba”. In January of 2002, Dan officially shorted the name of the store to just Diver Dan’s. In total, the store has been in business for over forty years!

About The Owner

Prior to purchasing the store in July of 1995, Dan King worked for 13 years in the Aerospace industry as an Systems Engineer. Dan has a Bachelor’s and Master’s degree in Aerospace Engineering from the University of Michigan.

In June of 1985, Dan was first certified as an Open Water Scuba Diver. Within one year, he had worked his way to become a PADI Divemaster. In just another 6 months, he became a PADI Instructor. In 1992, he earned the PADI Master Instructor rating. Finally, in August of 1996, Dan became a PADI Course Director (the highest rating in Scuba).

PADI Course Directors are PADI Master Instructors who are appointed by PADI to train dive professionals as instructors. Dan is one of only 250 active Course Directors in the world!

Since July of 1995 Diver Dan’s has become one of the most awarded and honored dive stores in the world.


Located in Santa Clara, the heart of Silicon Valley, Diver Dan’s, Inc. is a California Bay Area Scuba Diving Center. Diver Dan’s Dive Shop is located in Santa Clara, CA near San Jose, Sunnyvale, Mountain View, Palo Alto, Cupertino, Saratoga, Campbell, Los Gatos, Los Altos Hills, Los Altos, Milpitas, Fremont, Santa Cruz, Morgan Hill, Gilroy, Hayward, Monterey, in the San Francisco Bay Area (South Bay Area / Northern California).

A PADI Five Star Instructor Development Center

Diver Dan’s is a PADI Five Star Instructor Development Center / PADI Five Star IDC Store offering the most scuba classes from beginning PADI Open Water Diver, PADI Advanced Open Water Diver, PADI Specialty Diver, Emergency First Response (EFR) CPR/First Aid, PADI Rescue Diver, PADI Divemaster, PADI Assistant Instructor, PADI Instructor / PADI IDC / PADI Instructor Development Course (IDC), Technical Diving and more!

Services and Sales

Services include Scuba Classes, Scuba Equipment, Snorkeling Equipment, Scuba Air Fills, Nitrox, Tri-mix, Helium, Argon, Scuba Equipment Repairs, and Scuba Rentals. Equipment sales include Masks, Snorkels, Gloves, Boots, Fins, Wetsuits, Drysuits, BCD – Buoyancy Control Device / Buoyancy Compensator Device, Regulators, Dive Computers, Octos, Scuba Tanks, PADI Books (PADI – Professional Association of Dive Instructors), Underwater Cameras, Underwater Lights and more! Most of this equipment is available at our online shopping (check out our Catalog). Diver Dan’s carries only major brands of Scuba Equipment & Snorkeling Gear. This includes Oceanic, Aqua Lung, Deep See, US Divers, Henderson, DUI – Diving Unlimited International, Atomic, Mares, Zeagle, PADI, Bare, TUSA, Trident, SeaSoft, Sea & Sea, Sealife, Underwater Kinetics, Princeton Tec, Ikelite, Halcyon, OMS – Ocean Management Systems, Aeris, Pelican, and more! Diver Dan’s is the place for all of your scuba and snorkeling needs!

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